Quantico Trends

Quantico Trends, operating as Quantico AI, is a social listening and digital audience analytics firm established in 2014. The company was founded in Lima, Peru by Javier Albarracín, who serves as CEO, and Bruno Kámiche, the CTO. Albarracín's background includes an MBA from INCAE Business School and roles in business intelligence and strategy consulting, while Kámiche has extensive experience as an Oracle DBA and international consultant. This combination of business strategy and technical expertise underpins the company's core offering.

The firm provides a Software as a Service (SaaS) platform that utilizes artificial intelligence to monitor and analyze conversations across social media, news outlets, blogs, and other digital channels in real time. This service is designed to transform unstructured digital conversations into actionable business insights for its clients. The platform's features include sentiment analysis tailored to the linguistic nuances of different countries, competitor tracking, trend monitoring, and digital reputation management. It helps businesses identify potential customers, measure brand awareness, and receive early warnings of potential reputational crises. Quantico Trends serves a diverse client base that includes marketing and commercial departments, analysts, agencies, and corporations across various sectors such as finance, telecommunications, retail, and consumer goods.

Financially, Quantico Trends has received backing from accelerator/incubator programs like Wayra and Seedstars International Ventures, raising $50K in its early stages. A significant milestone occurred on May 19, 2022, when the company was acquired by FLUVIP, a prominent influencer marketing firm, and now operates as a subsidiary. This acquisition integrated Quantico's social listening capabilities into FLUVIP's broader marketing technology suite. The business model is subscription-based, with plans like the "Professional Plan" offered at a monthly rate, providing clients with automated reports, onboarding, and continuous support.

Keywords: social listening, sentiment analysis, competitor tracking, brand monitoring, digital reputation management, consumer insights, market intelligence, social media analytics, AI-powered analytics, SaaS, marketing technology, FLUVIP, Javier Albarracín, Bruno Kámiche, real-time data analysis, crisis management, audience intelligence, business intelligence, online conversation analysis, trend identification