Qualvu

Qualvu is a technology company that has developed a video-based platform for qualitative market research. The platform is designed to enable businesses to conduct online focus groups, mobile video research, and in-depth interviews with consumers and stakeholders from a distance. This allows for the collection of rich, qualitative data without the need for in-person interaction, making the research process more efficient and cost-effective.

The company's service is centered around its proprietary platform, which facilitates the sharing and discussion of collected data and insights among researchers and stakeholders. This collaborative feature is intended to foster a partnership between the research team and the business, leading to more actionable insights and innovation. The platform is designed to deliver more truthful data compared to other qualitative methods by allowing participants to respond in a more natural and less-pressured environment.

Qualvu's business model is based on providing access to its platform for market research purposes. Its clients are likely businesses of various sizes that need to conduct qualitative research to understand consumer behavior, test new products, or gather feedback on marketing campaigns. The company operates in the market research industry, which is increasingly adopting digital tools and methods.

Keywords: qualitative research, video research, market research, online focus groups, mobile research, data collection, consumer insights, data sharing, feedback platform, remote research