QR Group

QR Group

Master franchise operator of a major fast-food brand in Switzerland, focused on quality and innovation in the restaurant sector.

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QR Group Services Sàrl, founded by Nils Engel in 2014, holds the master franchise for Burger King in Switzerland. The company oversees the operations of numerous Burger King restaurants across the country, emphasizing quality and innovation in its service delivery.

As the master franchisee, QR Group is responsible for the expansion and management of the Burger King brand within the Swiss market. The company's business model is centered on the franchise system, generating revenue through the operation of its restaurants and potentially through sub-franchising agreements. QR Group serves a broad consumer base, catering to the fast-food market segment.

The firm's strategy involves a strong focus on maintaining high standards of quality in its food and service, as well as adapting to new trends and technologies in the restaurant industry. This approach aims to enhance the customer experience and drive growth for the Burger King brand in Switzerland.

Keywords: fast-food, franchise, restaurant management, food service, hospitality, Swiss market, Burger King, QSR, food and beverage, real estate

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