QL Gaming Group

QL Gaming Group (QLGG) operates as a direct-to-consumer sports data and iGaming affiliate platform, providing analytics and tools for sports fans and bettors. The company was founded in September 2015 by Justin Park, Mike Shiekman, and Frank Kim, initially launching as RotoQL to offer data and analytics for the daily fantasy sports (DFS) market. Park, serving as CEO, previously founded the enterprise video marketing platform Vidaao, which was acquired in 2014. This background in data-driven platforms informed the development of QLGG's suite of products.

The firm's business model centers on a subscription-based revenue stream for its analytical tools and an affiliate marketing component. Holding a gaming license in New Jersey allows it to act as an affiliate for major sportsbook operators, directing its user base to platforms like DraftKings and FanDuel. In November 2020, the company was acquired by Entercom Communications (now Audacy) for approximately $32 million in an all-cash deal, a significant milestone that integrated QLGG's analytics into Entercom's extensive sports audio and digital platforms. Following the acquisition, Park continued to lead the business unit.

QL Gaming Group's core offerings are distributed across three consumer-facing brands. BetQL is an application that provides sports betting analytics, including algorithm-backed best bets, real-time line movement data, and detailed game breakdowns to simplify the research process for bettors. RotoQL serves the daily fantasy sports community with tools for lineup optimization, player research, and cheat sheets developed with insights from top DFS players. For season-long fantasy players, SquadQL offers team management functionalities, lineup suggestions based on Pro Football Focus data, and personalized updates by syncing with leagues on major platforms like Yahoo and ESPN.

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