QGraph

QGraph, established in 2013, operates as a multi-channel mobile customer engagement and marketing automation platform. The company was founded in Bengaluru, India, by Nidhi Gupta, Sachin Bansal, Vivek Pandey, and Soum Paul. In a single seed funding round on December 10, 2015, QGraph raised $224,000, led by Hoysala Projects. Subsequently, the company was acqui-hired by Appier, a Taiwanese AI startup, in August 2018 to enhance Appier's AI-driven marketing solutions.

The firm provides a platform for enterprises to deliver personalized and interactive notifications to their app users across various channels, including push notifications, in-app messages, web push, email, and SMS. Leveraging a proprietary SDK, the service captures user activity to enable deep personalization of messages. The business model centers on providing these marketing automation services to enterprise clients, with a notable client roster that has included companies like Zee5 and Paktor. QGraph's target market consists of businesses, particularly in e-commerce and app development, seeking to improve user engagement and retention.

QGraph's core product is an AI-powered marketing automation platform designed for creating 1:1 personalized user experiences at scale. A key feature is its uninstall analytics, which provides insights into user behavior before they remove an app, enabling clients to retarget these users on other platforms. The platform includes functionalities such as real-time user segmentation, automated and scheduled campaigns, real-time performance tracking, and geo-analytics. For e-commerce clients specifically, it offers features like price drop alerts, restock notifications, content analytics, and a recommendation engine. The platform was designed to integrate user data from websites and mobile apps to facilitate the collection and deployment of customized information.

Keywords: mobile marketing automation, user engagement platform, push notifications, in-app messaging, personalized marketing, customer retention, uninstall analytics, user segmentation, marketing analytics, e-commerce marketing, AI marketing, customer lifecycle marketing, retargeting, app analytics, cross-channel marketing, marketing SDK, Bengaluru startup, Sachin Bansal, Appier acquisition, AIQUA