Qeludra

Qeludra B.V. is a Dutch technology company, founded in 2022 by Dr. Susanne Friese, that provides an AI-powered market research and data analysis platform. The company is headquartered in Rotterdam, Netherlands. Dr. Friese, an expert in qualitative research with over 30 years of experience, established Qeludra to modernize data analysis for researchers globally. She has been an active participant in the evolution of computer-assisted qualitative data analysis software (QDAS) for decades. In June 2024, Qeludra secured $10,700 in a grant from ContentShift.

The company's primary product is QInsights, a SaaS application that enables researchers to analyze qualitative data through conversational interaction with an AI assistant named Q. This approach is designed to replace traditional, time-consuming coding processes. QInsights can process various forms of unstructured data, including interview transcripts, focus group notes, customer feedback, and social media comments. The platform offers multiple analysis types, such as theme analysis, conversational analysis, grid analysis for organizing focus group responses, and persona profiling. The tool aims to augment, rather than replace, the human researcher, allowing them to explore data more efficiently. It combines proprietary code with large language models (LLMs) to facilitate this interactive analysis.

In addition to its software, Qeludra offers training and workshops, both online and on-location, on integrating AI into the qualitative research process. These sessions, led by Dr. Friese, cover topics from developing research questions to the ethical use of AI in data analysis.

Keywords: qualitative data analysis, conversational AI, research software, unstructured data, market research platform, AI data analysis, theme analysis, QInsights, Susanne Friese, computer-assisted qualitative data analysis, QDAS, generative AI, research tools, focus group analysis, interview analysis, data-driven insights