QDOBA

Qdoba Mexican Eats operates in the fast-casual dining sector, specializing in Mexican-style cuisine. Founded in 1995 in Denver, Colorado, by Anthony Miller and Robert Hauser, the company began as Zuma Fresh Mexican Grill. Miller, an investment banker, and Hauser, a Culinary Institute of America graduate who worked at Le Cirque, collaborated to create a menu that offered a healthier take on Mexican food by using vegetable oils instead of animal fats and emphasizing fresh ingredients. The initial Denver location proved successful, generating over $1.5 million in its first year.

The company's journey involved several name changes, from Zuma to Z-Teca Mexican Grill in 1997 due to a trademark dispute, and finally to Qdoba Mexican Grill in 1999. The business model primarily relies on a franchise system, which has been instrumental in its expansion across North America. Revenue is generated from sales at company-owned restaurants, as well as franchise royalties and rental revenues. Franchisees typically pay a 5% royalty fee and contribute to marketing funds. The chain has undergone multiple ownership changes, including a significant period as a subsidiary of Jack in the Box from 2003 to 2018, during which its annual sales grew from $65 million to $820 million. More recently, it was acquired by Apollo Global Management in 2018 and then by Butterfly Equity in 2022.

Qdoba's core offering is a customizable, made-to-order experience where customers can build their own burritos, bowls, tacos, and quesadillas. A key differentiator is its all-inclusive pricing model, where popular add-ons like guacamole and queso are included at no extra cost. The menu features a variety of proteins, such as flame-grilled chicken and steak, alongside plant-based options like Impossible™ protein. This focus on fresh ingredients and personalization caters to a broad customer base, including those with specific dietary preferences. With over 750 locations in the United States and Canada, the company continues to focus on growth, with plans to expand its franchise network significantly.

Keywords: fast-casual Mexican cuisine, restaurant franchise, customizable menu, burrito bowls, fresh ingredients, QDOBA history, Anthony Miller, Robert Hauser, franchise business model, Mexican food chain, restaurant expansion, queso, guacamole, personalized dining, Butterfly Equity, Apollo Global Management, Jack in the Box, San Diego headquarters, food and beverage industry, catering services