Pushsale.vn

Pushsale.vn operates as a comprehensive digital transformation platform tailored for small and medium-sized online retail businesses in Vietnam. The company provides a solution designed to unify disparate business functions, creating a seamless workflow from marketing and sales to logistics and accounting.

The venture was co-founded by Đỗ Xuân Thắng and Hùng Vũ, who drew upon their extensive experience in the digital marketing space. Thắng, the CEO, previously spent years running an outsourced marketing agency, where he identified a critical disconnect between marketing efforts and sales results within online businesses. This insight led to the establishment of Pushsale.vn in March 2019, with the goal of providing a tool to manage and synchronize operations, thereby preventing the loss of resources and business opportunities. The founding team, which includes other partners, transitioned from their marketing agency, INSO Marketing, to focus on creating broader value through technology platforms like Pushsale and later, Cuccu.vn.

The platform targets SMEs, particularly those in sectors like pharmaceuticals, functional foods, cosmetics, and household goods, that rely on generating customer leads through advertising for telesales teams to convert. Its business model is subscription-based, offering a centralized system to manage the entire online sales process. The software helps businesses track which marketing channels generate revenue, allowing for the optimization of advertising spend. Key features include automatic lead distribution to sales staff, customizable sales scripts, and automated reminders for follow-ups. The platform provides real-time, intuitive dashboards that allow business owners to monitor performance, track employee KPIs, and make informed decisions without waiting for manual reports. A significant element of the service is its direct API integration with numerous delivery services, enabling sales teams to monitor order journeys, reduce return rates by proactively managing delivery issues, and streamline the cash-on-delivery reconciliation process. In December 2019, Pushsale.vn secured a significant investment of 10 billion VND from Shark Nguyễn Hòa Bình's Next100 fund, which aimed to accelerate its mission and support expansion into Southeast Asian markets.

Keywords: sales management software, digital transformation, SME solutions, online retail platform, telesales optimization, marketing ROI tracking, lead management, order fulfillment, delivery integration, CRM for online business, Vietnam startup, e-commerce management, automated sales reporting, customer journey management, logistics integration, online business automation, Đỗ Xuân Thắng, Next100, Shark Bình, retail technology, sales process automation, cash flow management, business intelligence dashboard, customer care automation