PushPoint
Local businesses with mobile marketing tools that reduce management effort and grow their business.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | $1.4m | Seed | |
| Total Funding | 000k | ||
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PushPoint, established in 2011 by founder Greg McAllister, operated as a provider of location-based mobile advertising solutions. The San Francisco-based company was later acqui-hired, a transaction where a company is acquired for its talent as much as for its products. On October 1, 2014, Capital One Financial acquired PushPoint.
The company secured $1.21 million in funding over two seed rounds. The first round on May 23, 2012, raised $1.21 million, and a second undisclosed seed round followed on November 26, 2012.
PushPoint's core offering was its OfferHub technology, which provided centralized management and closed-loop tracking for mobile offers across various marketing channels like email, text, display, and social media. This technology enabled businesses to deliver advertisements to consumers within a specific geographic area (geo-fencing) and push content to a user's app upon entering a store. The business catered to a client base that included large retail banks, mobile point-of-sale providers, and franchises. The company's business model focused on furnishing mobile marketing tools that allowed businesses to manage their mobile offers while ensuring consistent messaging and tracking capabilities.
Keywords: mobile advertising, location-based marketing, geo-fencing, mobile offer management, ad-tech, retail banking marketing, franchise advertising, mobile POS solutions, OfferHub, closed-loop tracking, mobile marketing automation, customer engagement, digital promotions, social media marketing, email marketing, text message marketing, display advertising, mobile commerce, FinTech, acqui-hired