Purplle

Purplle is an e-commerce platform that operates as a marketplace for beauty and personal care products. The company offers a wide range of items, including makeup, skincare, haircare, and fragrances from various national and international brands, as well as its own private labels.

Its business model is centered around providing these products to a broad consumer base in India through its website and mobile app. The company generates revenue by selling these products directly to consumers. Purplle targets a wide demographic, from young adults to older individuals, with a focus on providing affordable beauty solutions. The platform also uses technology to personalize the user experience, offering product recommendations based on customer preferences and search history.

Keywords: e-commerce, beauty products, personal care, online marketplace, cosmetics, skincare, haircare, fragrances, D2C, Indian market