Purepeople
French online celebrity news website.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| N/A | $93.4m | Merger | |
| Total Funding | 000k | ||
| EUR | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 20 % | 30 % | 3 % | 5 % | 12 % | 23 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (7 %) | (27 %) | (19 %) | (80 %) | 31 % | (115 %) | (32 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
Purepeople operates as a prominent online media entity within the celebrity and entertainment news sector. The platform was established in France in 2007 by Cédric Siré and Guillaume Multrier as one of the initial websites that would later form the basis of Webedia. The company's official launch is also cited as 2008. Initially part of the Webedia group, it was subsequently acquired by the investment firm Fimalac in May 2013, becoming a key digital media asset.
The core business of Purepeople is the creation and dissemination of content centered on celebrity news, pop culture, and major media events. Its coverage includes television, movies, music, fashion, and royalty, delivered 7 days a week. The primary market is France, where it has established itself as a leading source for celebrity-focused information, reaching a record 11.8 million unique visitors in December 2024. The platform's audience is a key asset, comprising a significant share of female internet users (23%) and household purchasing decision-makers (26.6%), which makes it an attractive channel for advertisers.
Purepeople's revenue generation is primarily based on a digital advertising model. This includes display advertising, pre-roll video ads, native content creation, and sponsored social media campaigns offered to brands and their agencies. A significant strategic development has been the expansion into original video content, with formats like intimate interviews ("En Privé avec…") and event-focused series. This video strategy has proven successful, generating over 12 million views on social platforms in December 2024 alone and driving audience growth. The company continues to evolve by increasing its presence on platforms like TikTok and Instagram with daily vertical video content from events and red carpets.
Keywords: celebrity news, entertainment media, digital publishing, French media, Webedia, Fimalac, online advertising, native content, video production, pop culture news, celebrity journalism, audience engagement, media events, fashion news, royal family news, entertainment portal, brand communication, social media marketing, content strategy