Purely Capital

Founded in 2018, Purely Capital operates as a financial technology firm targeting the entertainment industry. The company was established by Wayne Marc Godfrey, a seasoned film producer and financier with experience in funding over 125 independent feature films. His extensive background in film financing, from rights acquisition to managing complex financial closings, directly informed the company's mission. Observing that rights owners often waited two to five years for payments from licensing contracts, creating significant financial strain, Godfrey created Purely Capital to address this specific cash flow problem.

Purely Capital's core business revolves around purchasing long-dated entertainment receivables. It provides a platform for rights owners, producers, and distributors to accelerate payments for content licensed to major global streaming platforms and broadcasters like Netflix, Amazon, and Disney. Essentially, the company buys contracted revenues, providing its clients with immediate access to cash flow while Purely Capital waits for the quarterly payments from the licensor. This model allows content creators and distributors to reinvest in new projects or acquisitions without the long delay typically associated with industry payment cycles. The platform is designed to automate and streamline the financing of these receivables, offering competitive pricing and faster transaction closings. One of its platform features, the Purely Collection platform, digitizes agreements into smart contracts on a decentralized blockchain for transparent management of collections.

In its early stages, the company secured a seed equity round in 2019 led by Finch Capital and Blandford Capital. By March 2020, it had launched its platform backed by a $150 million funding line from various institutional lenders and banks. A significant milestone occurred in February 2022 when Purely Capital was acquired by Pipe, a US-based recurring revenue trading platform, for an undisclosed sum. Following the acquisition, Purely Capital formed the foundation of Pipe's new Media and Entertainment division, with Godfrey becoming the division's general manager. This strategic acquisition allowed Pipe to expand its model of providing upfront capital to companies with recurring revenue streams into the entertainment sector.

Keywords: entertainment finance, receivables financing, film financing, media capital, content licensing, cash flow acceleration, TV production finance, royalty monetization, accounts receivable, fintech, revenue trading, broadcast payments, streaming revenue, smart contracts, producer funding, distributor finance, Wayne Marc Godfrey, Pipe, Finch Capital, asset-backed financing