Puravida

Puravida is a Brazilian nutrition and health lifestyle brand founded in 2015 by Flávio Passos, who was later joined by CEO and partner Adrian Franciscono. The company was born from Passos's personal health journey, transforming his own struggles with obesity and other health issues into a mission to promote well-being through high-quality nutrition. He is a researcher in health and nutrition, an author, and a communicator who has hosted health-focused television programs.

The company produces and markets a wide range of products, including organic, natural, and plant-based foods, as well as clean-label and concentrated supplements, vitamins, and minerals. Its portfolio features items like protein powders, collagen, healthy snacks, and personal care products, all designed with a focus on purity and nutrient density. Puravida operates as a digitally native vertical brand, with a significant portion of its sales generated through its direct-to-consumer e-commerce channel, complemented by a presence in brick-and-mortar retail stores across Brazil.

In 2020, the private equity firm Aqua Capital became a shareholder, supporting the company's growth and transformation. A major milestone occurred in May 2022, when Nestlé Health Science agreed to acquire Puravida, aiming to expand its consumer health portfolio in Brazil. The acquisition was intended to leverage Nestlé's research and development capabilities and extensive retail network to foster further growth and innovation for the Puravida brand.

Keywords: natural foods, nutritional supplements, clean-label, health and wellness, organic products, plant-based foods, vitamins and minerals, direct-to-consumer, e-commerce, Brazilian market, nutrition science, dietary supplements, protein powders, healthy snacks, collagen supplements, Flávio Passos, Nestlé Health Science, Aqua Capital