Puravia

Puravia operates as a specialized e-commerce entity in the Czech and Slovak wellness markets, focusing on high-quality dietary supplements. The company's genesis traces back to its founder, Eva Hájková, a specialist in preventive medicine and nutrition. Her journey began in Australia in 2015 with the authoring of a book on raw food, which recommended specific high-grade supplements.

Upon her return to the Czech Republic in late 2016, Hájková identified a market gap: the very supplements she endorsed were largely unavailable. This observation was the catalyst for launching an e-shop, initially to import and distribute these curated products. The business model is direct-to-consumer e-commerce, generating revenue through the online sale of a wide range of health products. It also engages in B2B sales through a wholesale program for partners. The company's financial trajectory shows significant growth, with reported revenues of 35 million CZK in 2021.

A key milestone was the introduction of its proprietary product line, Puravia LABS. This was a strategic move to ensure quality control, develop unique formulations based on clinical experience, and produce supplements locally in the Czech Republic and Slovakia. The defining characteristic of Puravia's product portfolio is its adherence to a "CLEAN LABEL" philosophy, meaning products are free from synthetic additives, fillers, and artificial ingredients, and packaged in protective glass. The product line is extensive, including vitamins, minerals, collagen, probiotics, and specialized formulas developed with a team of pharmacists, doctors, and nutritionists. In 2021, Puravia secured a minority investment from Martin Rozhoň, the founder of Vivantis.cz, to fuel further expansion.

Keywords: dietary supplements, e-commerce, clean label, functional medicine, wellness products, nutrition, Eva Hájková, Puravia LABS, health supplements, Czech startup, Slovak market, natural ingredients, vitamin supplements, mineral supplements, probiotics, collagen, online health store, B2B supplements, wholesale nutrition, preventive health