Pur Etc

Pur etc. was established in Strasbourg in 2011 as a fast-food concept centered on balanced, eco-responsible meals. The company's business model revolves around offering high-quality dishes prepared with locally sourced, seasonal, and organic ingredients, embodying a "picked nearby, cooked by us" philosophy. Its menu features homemade vegetable purées, served with various sauces, garnishes, and accompaniments, catering to a clientele seeking healthy and convenient food options.

The firm demonstrates a strong commitment to sustainability through practices such as composting organic residues, waste sorting, and using reusable glass jars for packaging, which helped it win a sustainable concept award. Initially, Pur etc. expanded through a mix of company-owned restaurants and brand licensing agreements. By 2016, the network had grown to nine locations, including three proprietary restaurants and six under license. The company has utilized crowdfunding campaigns to finance its expansion, raising significant capital in multiple rounds to open new locations and structure its network.

In a significant evolution of its business structure, Pur etc. was bought out by 13 of its employees in 2022 and transformed into a cooperative production company (SCOP) named Pur Coop. This shift was aimed at saving jobs and revitalizing the business with a new focus. Under the cooperative model, the employee-partners are all involved in management, decision-making, and profit-sharing. The new entity, Pur Coop, has sharpened its focus to offer a 100% plant-based, vegan menu, revisiting classic dishes with a vegan twist. The cooperative now operates three distinct restaurant concepts in Strasbourg—Origin (a café), Paradise (street food), and La Bouture (a plant-based canteen)—and a central kitchen that prepares and delivers meals to corporate clients via cargo bikes.

Keywords: fast-good, healthy fast food, sustainable restaurant, local sourcing, organic ingredients, seasonal menu, vegetable purée, brand licensing, crowdfunding, employee cooperative, SCOP, plant-based cuisine, vegan restaurant, meal delivery, eco-responsible, Strasbourg, food cooperative, central kitchen, sustainable dining