Pulse iD

Pulse iD is a fintech company that provides an AI-powered platform for hyper-personalized rewards and customer engagement, primarily targeting financial institutions and businesses globally. The company's core product, the Catalyst platform, enables clients to deliver tailored rewards to their customers based on real-time data, including transaction history and location-based behavior. This approach aims to deepen customer relationships, enhance loyalty, and increase engagement.

The business model appears to be B2B, offering its platform as a white-label solution, as evidenced by its partnership with Visa in the APAC region. Pulse iD serves a range of clients, from banks like Al Hilal Bank to digital wallet providers like GCash. The platform includes features such as advanced analytics for insights into customer behavior, segmentation capabilities for targeted messaging, and tools for managing subscriptions directly within a client's banking app. By enabling businesses to offer more relevant and timely rewards, Pulse iD helps them to increase the effectiveness of their loyalty programs and maximize card-on-file spend.

Keywords: customer engagement, personalized rewards, loyalty programs, financial technology, data analytics, B2B, white-label, AI platform, customer behavior, subscription management