Pudding
Real-time ad creative analysis and insights to maximize creative and media ROI.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
$500k | Seed | ||
| Total Funding | 000k | ||
| USD | 2020 | 2021 | 2023 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| % growth | - | 67 % | - |
| EBITDA | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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Pudding.ai, established in 2017, operated as an artificial intelligence-based platform focused on ad creative analysis. The company was founded in Caesarea, Israel, by Anastasia Logvinenko, Tal Yahav, and Taly Bonder. The founding team brought together relevant experience, with Tal Yahav, who served as CTO, having previously co-founded another company and later co-founding HyperAd, a platform for generating ad creatives. Anastasia Logvinenko took on the role of CEO.
The firm's core business was providing a machine learning platform that offered advertisers real-time insights and predictive analysis for their visual content. The service was designed to help creative and media teams understand which elements of their ad campaigns were performing well and why, enabling them to optimize creatives for better return on investment. The platform functioned across various digital channels, tracking key performance indicators (KPIs) to generate actionable recommendations. Features included real-time performance data, campaign funnel analysis, audience and creative fatigue recognition, and automated reporting. The business model was based on a SaaS subscription, with tiered pricing plans that included a free trial and options for different levels of access, from monthly reports to the full real-time platform.
Pudding.ai targeted a range of clients, from individual marketers and small direct-to-consumer brands to larger enterprises. The company secured a total of $1.28 million in funding over two rounds, including a seed round in June 2020 led by Nielsen Innovate Fund. It also participated in the Microsoft Accelerator program. In 2021, Pudding.ai announced a strategic relationship with Nielsen to enhance its creative data analysis capabilities. According to PitchBook, the company ceased operations as of July 2023.
Keywords: ad creative analysis, marketing analytics, artificial intelligence, machine learning, ad performance, campaign optimization, creative insights, SaaS, digital advertising, real-time analytics, KPI tracking, creative fatigue, predictive analysis, Nielsen Innovate, Tal Yahav, Anastasia Logvinenko, ad optimization, media ROI, visual content analysis, campaign funnel analysis, ad creative intelligence