
Pubstack
Collect and analyze all the data that impacts your advertising revenues to make better decisions and maximize yield.
Date | Investors | Amount | Round |
---|---|---|---|
- | investor | €0.0 | round |
investor | €0.0 | round | |
* | $6.0m | Series A | |
Total Funding | 000k |
EUR | 2018 | 2020 | 2021 | 2022 | 2023 |
---|---|---|---|---|---|
Revenues | 0000 | 0000 | 0000 | 0000 | 0000 |
% growth | - | - | 146 % | 58 % | 21 % |
EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 |
Profit | 0000 | 0000 | 0000 | 0000 | 0000 |
EV | 0000 | 0000 | 0000 | 0000 | 0000 |
EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article, Dealroom estimates
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Established in Paris in 2018 by co-founders Guillaume Polaert and Loïc Sfiligoi, Pubstack offers an Enterprise Monetization Management Platform for digital publishers. The company's creation addresses the growing complexity within the ad tech industry, providing publishers with tools to manage and optimize their advertising revenue streams effectively.
Pubstack has secured significant financial backing to fuel its growth, including a seed round in July 2019 and a Series A funding round of $6 million (€5.5 million) in March 2022. This later round was led by ISAI and existing investor Go Capital, with participation from notable business angels in the ad tech space. These funds are allocated towards accelerating product development and expanding global sales.
The firm operates on a B2B SaaS model, charging clients a monthly flat fee based on the volume of ad requests. Its clientele consists of premium digital publishers, such as Le Monde, The Independent, and Vinted, who utilize the platform to manage their programmatic advertising operations. Pubstack's core business is to empower publishers' monetization teams to build, maintain, and optimize their ad stacks without heavy reliance on internal technical teams.
The platform provides a no-code solution for managing the entire ad inventory across various formats and devices, including web, mobile, and video. Key features include a unified dashboard for connecting demand sources, real-time analytics on bidding activity, A/B testing capabilities, and yield optimization tools like dynamic price optimization and ad refresh. By centralizing data from header bidding, ad servers, and other sources, the platform offers a comprehensive view of the ad stack's performance. This allows publishers to identify and rectify revenue loss issues, test different configurations, and ultimately enhance the value of their ad inventory.
Keywords: Ad monetization, publisher platform, ad revenue optimization, programmatic advertising, ad stack management, header bidding, yield optimization, AdTech, no-code ad management, real-time ad analytics, publisher revenue, ad inventory management, A/B testing ads, server-side bidding, client-side bidding, digital publishing tools, ad operations, monetization platform, ad performance, revenue analytics