PubLoft
We blog for startups so the founders don't have to.
| Date | Investors | Amount | Round |
|---|---|---|---|
$100k | Seed | ||
| Total Funding | 000k | ||
| USD | 2021 | 2022 | 2023 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| EBITDA | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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PubLoft operates as a marketplace connecting writers with companies seeking to outsource their blog management. The company was founded in April 2017 by Matan Valdman and Mat Sherman. Sherman, a college graduate from Phoenix, Arizona, initially experimented with various services, including transferring blogs to Medium, before realizing the greater value in content writing itself. This realization, spurred by a friend's advice, led to the creation of PubLoft.
The firm's business model is subscription-based, offering clients a package of four blog posts per month for a recurring fee. This service provides companies with a consistent stream of content, uploaded directly to their blogs, effectively putting their content marketing on autopilot. PubLoft primarily targets startups, providing them with a simplified and effective marketing solution. The operational structure relies on a network of freelance writers who are assigned to client accounts, with an Account Executive overseeing the client relationship. This model allows for scalability, matching writer supply with client demand as the company grows.
A significant milestone in the company's journey was securing a $100,000 investment from investor Jason Calacanis in 2019, which also led to its participation in his LAUNCH accelerator program. This was the culmination of Sherman's persistent efforts to keep Calacanis updated on the company's progress through cold emails. The founder's vision for PubLoft was influenced by the idea of the "future of work," aiming to create a platform where freelancers could find well-paying writing opportunities. Sherman pioneered a scalable cold emailing system that was instrumental in growing the company's monthly recurring revenue to $24,000 within a year.
Keywords: content marketing, blog management, subscription service, freelance writer marketplace, startup marketing, content creation, ghostwriting service, B2B marketing, lead generation, digital marketing, content strategy, outsourced marketing, Mat Sherman, Jason Calacanis, LAUNCH accelerator, curriculum marketing, tech startups, freelance economy, marketing automation, content services