Publicist

Publicist operates as a premium marketplace connecting brands and agencies with expert talent in the communications, marketing, and creative industries. Founded in May 2020 by Lara Vandenberg, the company aims to democratize access to top-tier professionals while fostering an equitable network of talent. Publicist serves a diverse range of clients, from small businesses to large enterprises, who require specialized skill sets for both short-term projects and long-term engagements. The platform allows clients to source, engage, hire, and pay contractors seamlessly, offering flexible invoicing and payment options. Publicist's business model revolves around a self-serve platform that streamlines talent sourcing, making money through service fees and subscription models. The company prides itself on its ability to quickly assemble teams on demand, customize contracts, and provide detailed talent reports. By contributing to the growing contingent workforce, Publicist brings a diverse pool of premium marketing talent into one cohesive community.

Keywords: premium talent, marketing, communications, creative industries, on-demand services, contingent workforce, flexible invoicing, self-serve platform, talent sourcing, diverse pool.