Publica

Publica operates as a demand agnostic CTV Ad Server, providing advanced solutions for ad pod construction, server-side ad insertion (SSAI), and unified auctions. The company serves global streaming publishers and smart TV manufacturers, enabling them to optimize their advertising strategies and maximize revenue. Publica's business model revolves around offering a robust platform that integrates seamlessly with various demand sources, ensuring efficient and effective ad delivery. The company generates revenue through its programmatic platform, which facilitates the buying and selling of ad inventory in real-time. Publica's technology has been recognized in the industry, winning awards such as the best early stage technology company at the 2020 AdExchanger awards and the best sell side programmatic platform at the 2021 Digiday Awards. In 2021, Publica was acquired by Integral Ad Science, further solidifying its position in the market.

Keywords: CTV, Ad Server, SSAI, unified auctions, streaming publishers, smart TV, ad pod construction, programmatic platform, ad inventory, Integral Ad Science.