PubGuard
Ad verification and malware detection for in-app, m-web and desktop publishers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
| GBP | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 |
| % growth | - | (87 %) | - | 4774 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | (206 %) | (1484 %) | (48 %) | 60 % |
| Profit | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (176 %) | (1158 %) | (48 %) | 60 % |
| EV | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
Related Content
Pubguard operates in the digital advertising industry, focusing on ad fraud detection and brand safety. The company serves app developers and adtech platforms by providing a layer of security that identifies and removes malicious ads. Pubguard's business model revolves around a software-as-a-service (SaaS) platform that uses machine learning to scan ad creatives for fraudulent activity. Clients implement a single line of code, allowing Pubguard's technology to monitor and report on ad quality in real-time. This service helps clients reduce financial losses due to ad fraud, estimated to be $23 billion annually, and ensures that their ads appear in brand-safe environments. Revenue is generated through subscription fees for the use of their platform. The company operates globally, addressing a critical need in the advertising ecosystem by enhancing ad quality and security.
Keywords: ad fraud, brand safety, machine learning, SaaS, digital advertising, app developers, adtech platforms, security, real-time monitoring, subscription model.