Pubeco

Pubeco, established in 2008 by Romain Sarels, operates as a digital platform for retail promotions, positioning itself as an eco-friendly alternative to paper flyers. The company is headquartered in Orchies, France, and provides consumers with geo-localized access to digital catalogs, promotional offers, and store information, facilitating a "web-to-store" consumer journey. This model, also known as Research Online, Purchase Offline (ROPO), allows users to research products and deals online before making in-store purchases.

The core of Pubeco's service is its website, pubeco.fr, which aggregates commercial offers from a wide range of stores and major brands. This allows consumers to find deals from retailers that interest them. To further its environmental objectives, the company distributed a "Stop Pub" sticker, encouraging households to opt-out of physical mailings in favor of its digital alternative. The platform serves both consumers looking for deals and businesses seeking to drive foot traffic to their physical locations. The business generates revenue through digital marketing promotional services.

In its history, Pubeco secured a significant milestone on January 28, 2013, when it raised $1.68 million in a Series A funding round led by ISAI Gestion. This investment supported the company's growth and expansion. By November 2017, the site was attracting 3 million monthly visitors and had 700,000 monthly subscribers. In a subsequent development, Pubeco was acquired by Tiendeo on June 4, 2018.

Keywords: digital circulars, online promotions, retail marketing, web-to-store, ROPO, hyperlocal deals, digital catalogs, eco-friendly advertising, promotional offers, customer acquisition, retail technology, online flyers, shopper marketing, deal aggregation, local shopping, store traffic, B2C platform, sustainable marketing, paperless promotions, retail deals