PTS.sc (Praktis)

Praktis, formerly known as PTS.sc, is an Indonesian-based, end-to-end supply chain enabler for direct-to-consumer (D2C) brands, primarily in the fashion and beauty sectors. The company was founded in 2016 by Adrian Gilrandy, Dipta Imanto, Dhimas Syahendra, and Mohamad Fahrul. Gilrandy holds a Master's degree in Supply Chain Management and gained experience at Triputra Group, where he met Imanto, an Industrial Engineer with a background in operations improvement across multiple industries.

The company provides a comprehensive suite of services that manage backend operations, allowing brands to focus on their core competencies. These services include sourcing of raw materials, production, logistics and fulfillment, order management systems, and access to working capital financing. Praktis uses a technology and data-driven platform to optimize the entire supply chain, from production planning and inventory control to delivery. This approach aims to provide operational efficiency, simplify business processes, and reduce costs for its clients. The company serves as a single point of contact for small and medium-sized D2C brands, and also handles procurement orders from business-to-business (B2B) and business-to-government (B2G) clients.

Praktis has demonstrated significant growth, reporting a 12x year-on-year revenue increase in 2021 and 4x growth in 2022. The company has successfully raised a total of $20 million over two funding rounds. A pre-series A round in December 2021 was led by East Ventures with participation from Triputra Group. This was followed by a $20 million Series A round in May 2023, also led by East Ventures, with Triputra Group and SMDV participating.

Keywords: supply chain management, direct-to-consumer, logistics, fulfillment services, production management, operational efficiency, B2B procurement, fashion technology, beauty industry, SME operations