Proglix

Proglix

Proglix helps you get Indonesia's Cheapest Priced Qualities Product.

HQ location
Tangerang, Indonesia
Launch date
Employees
Enterprise value
$5—8m
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DateInvestorsAmountRound
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€0.0

round
investor

€0.0

round
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$1.4m

Seed
Total Funding000k
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Proglix is a business-to-business e-commerce platform focused on the procurement of industrial raw materials for small and medium-sized enterprises (SMEs) in Indonesia. Founded in August 2022 by Wynn Wijaya (CEO), Wendy Wijaya (COO), and Prawira Indrawan (CTO), the company aims to digitize and streamline a traditionally fragmented and inefficient market. The founders bring a blend of relevant experience to the venture: Wynn Wijaya has a seven-year background in the B2B sector, including trading electrical components and manufacturing agricultural commodities; Wendy Wijaya has experience in construction distribution and founded a steel distribution company; and Prawira Indrawan has over a decade of experience in software engineering.

The company operates a B2B marketplace that addresses common procurement challenges for SMEs, such as unreliable stock availability, price fluctuations, delivery delays, and high minimum order quantities (MOQs) imposed by traditional suppliers. Proglix's platform connects manufacturers directly with a network of suppliers for materials like metals, steel, polymers, and electrical components. This allows clients to purchase domestic and imported raw materials at more competitive prices, with no MOQs, real-time inventory visibility, and faster delivery times. The business model functions by integrating stock and pricing data from multiple manufacturers into a single platform, where customers can browse, order, and track deliveries. Proglix also offers a hybrid service model, where transactions can be managed digitally, while negotiations can occur via customer service channels.

Proglix's core services include streamlined buying and selling, excess inventory liquidation, logistics and customization, and an e-procurement platform. To further support its SME client base, the company facilitates credit and financing options. Significant milestones for the Jakarta-based startup include being the only Indonesian company accepted into Y Combinator's Winter 2023 batch. In February 2023, Proglix announced it had secured US$1.35 million in a seed funding round from investors including 500 Global, Number Capital, Magic Fund, and MDI Arise, reporting a 66x revenue growth in its first year. The company has since expanded its operations by establishing a headquarters in Singapore.

Keywords: B2B marketplace, raw material procurement, Indonesian SMEs, manufacturing supply chain, steel sourcing, industrial supplies, e-procurement, Proglix, metals marketplace, construction materials, electrical components, procurement platform, supply chain financing, inventory management, logistics services, Wynn Wijaya, Y Combinator, B2B e-commerce, Southeast Asia manufacturing, industrial procurement

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