Psicologia Viva

Psicologia Viva, established in 2015 by a team of entrepreneurs including Bráulio Bonoto, Edmilson Varejão, Fabiano Carrijo, and Luciene Bandeira, operates as a prominent online therapy platform in Brazil. The company's genesis is rooted in the founders' personal experiences and a shared ambition to democratize access to mental healthcare across the country, leveraging technology to connect individuals with psychologists. Bráulio Bonoto, with a background in business administration and experience in franchising, and Fabiano Carrijo, a software engineering specialist, combined their expertise to build a scalable and secure technological solution for mental wellness.

The company facilitates mental health services through a digital platform that connects patients with a network of over 150,000 registered psychologists for confidential video consultations. This model addresses the critical need for accessible and affordable psychological care, overcoming geographical barriers and the stigma often associated with seeking mental health support. Psicologia Viva's business model is twofold, catering to both individual consumers (B2C) and corporate clients (B2B). For individuals, the platform operates on a pay-per-session basis, offering flexibility and direct access to professional help. The corporate segment, which accounts for a significant portion of its revenue, provides comprehensive emotional health programs to companies, aiming to improve employee well-being, boost productivity, and reduce costs related to absenteeism and turnover.

Through strategic partnerships and integrations, Psicologia Viva has become a key provider for over 800 companies and numerous health plans, including major players like SulAmérica, Unimed, and Bradesco Seguros. This extensive network allows millions of beneficiaries to access the platform's services. In a significant strategic move to consolidate its market position, Psicologia Viva was acquired by the HealthTech company Conexa Saúde in 2021 for approximately R$120 million. This acquisition integrated Psicologia Viva into a broader digital health ecosystem, enhancing its service offerings and expanding its reach within Latin America.

Keywords: mental health, online therapy, telehealth, corporate wellness, B2B healthcare, digital health platform, psychology services, employee assistance program, healthtech, Latin America