PsiBufet

PsiBufet operates within the pet-tech industry as a direct-to-consumer (D2C) brand specializing in freshly cooked, natural food for dogs. The company's business model is primarily subscription-based, delivering personalized meal plans directly to customers' homes, a structure chosen for its convenience and ability to foster retention. Customers complete an online questionnaire about their dog's age, breed, activity level, and allergies, which the company uses to create tailored meal portions. The recipes are formulated by pet nutrition specialists to be complete and balanced, using human-grade meat without grains or harmful additives.

The concept for PsiBufet originated from founder Piotr Wawrysiuk's experience running a home-based animal hotel with his family. In 2012, the need to prepare cooked meals for a specific canine guest sparked the idea of offering such a service more broadly. After initial experiments and testing with a small group of customers starting in January 2013, the company officially launched in 2016. Wawrysiuk, a graduate of the SGH Warsaw School of Economics with a background in online marketing at companies like Google and iProspect, initially handled cooking and deliveries himself to gather crucial customer feedback. The venture secured a pre-seed funding round of 1.6 million PLN in 2020, followed by a 5 million PLN seed round in 2021, with investments from entities including Kogito Ventures and Butternut Box.

In April 2023, PsiBufet was acquired by Butternut Box, a leading UK-based fresh dog food company. This acquisition integrated PsiBufet into a larger European network, positioning the Polish operation as a hub for expansion into Central and Eastern Europe. The first step in this expansion was launching in the Czech market in 2025. To support this growth, the company is building a major production facility in Zabrze, Poland, set to begin operations in mid-2025. This new plant will significantly increase production capacity to supply markets across continental Europe, including Germany and the Netherlands, and will enable the development of new product lines, potentially including fresh food for cats.

Keywords: fresh dog food, pet food subscription, direct-to-consumer pet products, personalized dog nutrition, human-grade pet food, pet-tech, pet wellness, Polish startup, European pet food market, dog meal delivery, natural pet food, Butternut Box, Piotr Wawrysiuk, custom dog meals, cooked pet food, pet care industry, D2C subscription, Central and Eastern Europe pet market, pet nutrition specialists, online pet food