Proximis

Proximis, founded in 2013 by Philip Delpuech, operates as a unified commerce platform provider targeting the retail sector. Delpuech, with a background as an eCommerce consultant and manager, established the company to address the growing need for a cohesive customer experience across both online and physical store environments.

The company's core offering is a Software-as-a-Service (SaaS) platform that integrates several key retail functions into a single system. This includes digital commerce capabilities, an omnichannel Order Management System (OMS), mobile point-of-sale (POS) for sales staff, and a data hub to unify information. This integrated approach is designed to eliminate friction in the consumer journey, allowing for functionalities such as click-and-collect, endless aisle (where customers can order out-of-stock items in-store for delivery), and streamlined store fulfillment.

Proximis generates revenue through this subscription-based model, serving a clientele of established retailers primarily in France, including brands like Galeries Lafayette, The Kooples, and JouéClub. The business model focuses on providing retailers with the tools to increase conversion rates and average basket sizes by creating a seamless experience between their online presence and brick-and-mortar stores.

A significant milestone in the company's history occurred in December 2021, when Proximis was acquired by Planet, a technology and payments company backed by Advent International and Eurazeo. This acquisition integrated Proximis into a larger connected commerce ecosystem, combining its unified retail platform with Planet's payment processing capabilities. This merger allows the combined entity to offer retailers an end-to-end platform that manages the entire shopper journey, from stock management to final payment, across all sales channels.

Keywords: unified commerce, omnichannel retail, order management system, OMS, mobile POS, eCommerce platform, SaaS, retail technology, customer journey, click and collect, endless aisle, store fulfillment, inventory management, retail software, digital commerce, Philip Delpuech, Planet, connected commerce, retail payments, omnichannel strategy