Protégé

Hilco Digital Assets (HDA) is a specialized advisor and investor focused on premium digital assets, including .com domain names, Non-Fungible Tokens (NFTs), and other Web 3.0 opportunities. The firm is a partnership between Andrew Miller, an expert in digital assets, and Hilco Global, a diversified financial services company. HDA was formed to serve as a key player in the acquisition, sale, and strategic management of high-value digital real estate.

The company provides advisory services for both buying and selling premium domain names, offering turnkey deal management and trademark services. Its clientele includes Fortune 100 companies, venture capital and private equity firms, established domain investors, and emerging growth companies. HDA's business model involves facilitating transactions of high-value domain names, which it views as appreciable balance sheet assets, and making strategic investments in the Web 3.0 space, such as its early investment in the Bored Ape Yacht Club (BAYC) NFT collection. The firm aims to guide partners through the transition to NFTs and smart contracts.

Through its partnership with Hilco Global, HDA leverages deep industry connections and the parent company's authority in asset valuation to capitalize on digital asset opportunities. In March 2023, the company made a strategic investment in Squadhelp.com, a branding platform, to create a comprehensive destination for premium domains.

Keywords: digital assets, premium domain names, Web 3.0, NFT investor, domain name brokerage, smart contracts, asset advisor, domain acquisition, domain monetization, brandable assets, internet real estate, enterprise value, asset valuation, financial software, strategic investment