Protected Media

Protected Media, now operating as Protected by Mediaocean, functions as a cybersecurity firm specializing in ad verification within the digital advertising sector. The company was established in 2014 by veterans of Israel's cybersecurity industry and is headquartered in Tel Aviv with an office in New York. Asaf Greiner, the founder and CEO, brought significant entrepreneurial experience to the firm, having previously co-founded Aduva, which was acquired by Sun/Oracle, and beeFENCE, a company that focused on botnet defense. His background also includes a role as VP of Products at Cyren and an MBA from IDC.

In February 2021, Protected Media was acquired by Flashtalking, an independent ad management platform. This was followed by Mediaocean's acquisition of Flashtalking in July 2021, integrating Protected Media into the broader Mediaocean suite of services. This series of acquisitions culminated in Mediaocean acquiring Innovid in late 2024 and merging it with Flashtalking to form a comprehensive, independent ad tech platform. This strategic consolidation positions Protected by Mediaocean as the verification arm of a larger entity that provides end-to-end advertising solutions, from ad serving and creative personalization to measurement and optimization.

The company's business model centers on providing sophisticated invalid traffic (SIVT) detection and filtration, viewability, and brand safety solutions to advertisers, publishers, and platforms. It serves over 100 global customers across the supply chain, including SSPs, DSPs, networks, and exchanges. Protected Media's technology is designed to identify and prevent ad fraud across various channels, including desktop, mobile web, in-app, and Connected TV (CTV)/Over-the-Top (OTT) environments. A key offering is its patent-pending ProtectedTV solution, which employs a three-way authentication and verification process to ensure the quality of transactions in the CTV supply chain. The company distinguishes itself by offering a customizable approach, described as "verification on a dial," allowing clients to set their own risk thresholds rather than adhering to a rigid, one-size-fits-all model. The firm is accredited by the Media Rating Council (MRC) for its SIVT detection and viewability solutions.

Keywords: ad verification, fraud prevention, SIVT detection, brand safety, viewability, CTV advertising, OTT verification, cybersecurity, digital advertising, ad tech, media verification, mobile advertising protection, invalid traffic filtration, cross-channel verification, ad fraud detection, programmatic advertising, publisher solutions, advertiser tools, media rating council, MRC accredited