Prospectify

Prospectify

Intelligent Automated Sales Prospecting.

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Prospectify operated as a data intelligence company offering a platform for sales and revenue operations (RevOps) teams. Founded in 2015 by Matt Ekstrom and later led by CEO Noah Spirakus, the Arizona-based startup aimed to automate and streamline the lead generation process. The company positioned itself as a tool for data-driven revenue teams, providing account-based intelligence that combined automation with personalization.

The firm's core service was a lead generation platform that enabled users to build customized prospect lists and outreach campaigns. It integrated with professional networks like LinkedIn to extract contact information and featured capabilities such as enhanced email detection and tracking competitor prospect interactions. Prospectify's system was designed to find and verify business-to-business contacts, helping sales teams to save time on data collection and focus on closing deals. The business model was subscription-based, with tiered pricing plans that offered a set number of verified emails per month. The platform also integrated with various CRM and sales engagement tools, including Salesforce.

Throughout its operation, Prospectify secured approximately $1.32 million to $2.02 million in funding across several seed rounds, with investors including Techstars, Arizona Tech Investors, and Geekdom Fund. The company demonstrated early traction, reportedly growing its monthly recurring revenue to $20,000 within nine months of its launch in January 2016. In July 2019, AngelList acquired Prospectify to enhance its own data strategy for AngelList Talent, its startup talent network. The Prospectify leadership team joined AngelList to apply their data intelligence technology to the talent marketplace, aiming to better connect candidates with opportunities.

Keywords: revenue operations, lead generation, sales intelligence, account-based intelligence, prospect data, B2B prospecting, data enrichment, sales automation, CRM integration, contact verification, RevOps, sales enablement, outbound sales, customer acquisition, data intelligence, AngelList, Matt Ekstrom, Noah Spirakus, Techstars, lead prospecting

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