PROSE
A healthy and enriching hand + foot care brand providing world-class products with a personalized approach.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | $1.3m | Early VC | |
| Total Funding | 000k | ||
PROSE operates as a direct-to-consumer beauty-tech brand specializing in personalized haircare and skincare products. Founded in 2017 by a team with deep roots in the consumer goods and technology sectors, the company leverages a direct-to-consumer model, bypassing traditional retail channels to engage with its clientele online. The founding team includes Arnaud Plas, the former Vice President of Digital and E-commerce Strategy at L'Oréal; Nicolas Mignot, who brought experience from L'Oréal's product development and marketing; and Paul Michaux, a data and technology expert who previously co-founded a software development agency. Their combined expertise in beauty, technology, and data analytics formed the foundation for the company's approach.
The core of PROSE's business is its hyper-customization process. Customers initiate their journey by completing a detailed online consultation, which covers over 85 data points related to their hair or skin type, lifestyle, and environmental factors such as local humidity and water hardness. This data is processed by the company's proprietary algorithms to formulate unique product blends tailored to the individual's specific needs. This methodology allows PROSE to address a wide spectrum of personal care concerns, moving beyond the one-size-fits-all products common in the mass market. The product lineup includes custom shampoos, conditioners, hair masks, styling products, and a newer range of skincare items.
Revenue is generated through the sale of these personalized products directly from its website, myprose.com. The company's vertically integrated model, which includes a factory in Brooklyn, New York, allows for on-demand manufacturing and quick fulfillment of custom orders. This operational structure supports a continuous feedback loop where customer reviews and reorder data are used to refine and improve the product formulations over time. Following its initial focus on haircare, the company expanded its offerings to include personalized skincare in 2021, applying the same data-driven, made-to-order approach to a new product category.
Keywords: personalized haircare, direct-to-consumer, beauty-tech, custom skincare, e-commerce, made-to-order, data-driven beauty, consumer goods, subscription model, online consultation