Props

Props.co operates as a unique content marketing platform that connects brands with independent writers and photographers to create authentic stories. The company serves savvy marketers at both upstart companies and established institutions, helping them drive growth through genuine, non-branded content. Props.co operates in the digital marketing and content creation market, utilizing a performance-based business model. The platform makes money by charging clients based on the performance of the content campaigns, ensuring that brands only pay for results. Props.co leverages artificial intelligence, powered by IBM Watson, to optimize the alignment between creators and brands based on various factors such as personality, subject matter, themes, demographics, region, sentiment, and emotion. This ensures that the content resonates well with the target audience, driving both awareness and conversions. The company’s unique approach addresses three critical problems facing marketers today: creating real stories, reaching highly targeted audiences, and converting them into profitable customers.

Keywords: content marketing, AI optimization, independent creators, digital storytelling, performance-based, audience targeting, brand growth, IBM Watson, non-branded content, authentic stories.