Property24

Established in 2000, Property24 has cemented its position as a major online property portal in South Africa. Headquartered in Cape Town, the company operates as a digital marketplace connecting property buyers, sellers, renters, and real estate agents. The platform is a subsidiary of Prosus, falling within its classifieds division, the OLX Group.

The core of Property24's business is its comprehensive online listing platform, which features an extensive database of residential and commercial properties for sale and rent, including houses, apartments, farms, and vacant land. Its primary clients are the country's real estate agents, who use the portal as a key marketing and brand-building tool to connect with a large audience of prospective homebuyers and renters. Revenue is generated through a subscription-based model where agents and developers pay to list their properties on the site. The service provides these professionals with tools for managing listings and reaching millions of users each month.

For consumers, Property24 offers a free-to-use search engine available via desktop and mobile apps for iOS and Android. Users can browse hundreds of thousands of listings, leveraging advanced search tools to filter by location, price, and property type. Beyond listings, the platform provides valuable data-driven resources, such as automated property valuations, historical sales data, and suburb-level trend analysis, empowering users to make more informed decisions. A significant milestone in the company's history was the 2016 agreement to acquire its main rival, Private Property, a move that consolidated its market leadership within the South African online property classifieds sector.

Keywords: real estate portal, property listings, South Africa property, buy property, rent property, real estate agents, commercial property, residential property, property search engine, online marketplace, PropTech, Prosus, Naspers, property data, housing market, property valuation, real estate marketing, apartment finder, home sales, land for sale, farm listings, property trends, Cape Town, digital classifieds, OLX Group