Properati
Latin American online real estate search platform.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | N/A | - | |
| Total Funding | 000k | ||
Properati is an online and mobile real estate platform designed for the Latin American market, currently operating in Argentina, Colombia, Ecuador, Peru, and Uruguay. Founded in 2012 by Gabriel Gruber, Martin Sarsale, Damian Martinelli, and Lorenzo Raggio, the company was established in Buenos Aires, Argentina, with the goal of transforming the process of buying and renting properties in the region.
The platform serves individuals looking to buy, rent, or invest in properties by providing comprehensive listings and valuable data to inform their decisions, such as price averages and neighborhood characteristics. For real estate agencies, developers, and professional sellers, Properati operates on a performance-based business model, charging for qualified leads rather than for publishing advertisements. This freemium model allows agencies to post listings for free and then choose to invest in generating more potential business contacts.
Properati has undergone significant changes in ownership. In June 2018, it was acquired by the OLX Group, a move that aimed to strengthen OLX's presence in the Latin American real estate sector. The deal included Properati's mortgage platform, Credirati. Later, in January 2022, LIFULL Connect, a global digital marketplaces group, acquired Properati from the OLX Group. This acquisition created the largest real estate audience in Latin America, combining Properati's network with LIFULL Connect's existing platforms and reaching over 30 million monthly visits.
The platform features a large database of properties that users can search using various filters. Beyond basic property details, it provides information on nearby transportation, the nature of the area (commercial or residential), and data on adjacent neighborhoods. Properati also offers a public data platform, Properati Data, which makes datasets from millions of properties freely available for research and projects.
Keywords: real estate platform, property listings, Latin America, PropTech, real estate search, property for sale, property for rent, real estate data, online marketplace, residential properties, real estate investment, property search filters, lead generation, freemium model, digital real estate