Properati

Properati operates as an online real estate platform focused on the Latin American market. The company was founded in 2012 in Buenos Aires, Argentina, by Gabriel Gruber, Martín Sarsale, Damian Martinelli, and Lorenzo Raggio. Gruber, with a background in economics from the University of Buenos Aires and experience at the Central Bank of Argentina, served as the CEO. Sarsale, the CTO, leveraged his technical expertise to provide geo and market data to inform user decisions.

The firm's primary business involves connecting property seekers with real estate professionals, including agents, brokers, and developers. Its platform and mobile applications aggregate property listings for sale and rent across several countries, including Argentina, Colombia, Ecuador, Peru, and Uruguay. For consumers, the service is free and provides detailed property information, neighborhood data, price comparisons, and market insights to facilitate informed decisions. The business model generates revenue by charging clients, such as real estate agencies, on a pay-per-contact basis, providing them with qualified leads of potential buyers or renters rather than charging for ad placements.

A significant milestone in Properati's history was its acquisition by OLX Group in June 2018. This transaction was intended to bolster OLX's presence in the Latin American real estate classifieds sector. Under OLX, Properati continued to operate with its founding team, with Gabriel Gruber and Martín Sarsale leading the business. Subsequently, in January 2022, Properati was acquired by Lifull Connect, a global marketplace group. This move was aimed at creating the largest real estate audience in Latin America by integrating Properati's services with Lifull Connect's existing platforms in the region, reaching over 30 million monthly visits. The company also features Properati Data, a service that offers free access to real estate market data for journalists and researchers, utilizing tools like Google BigQuery to make large datasets publicly available.

Keywords: real estate marketplace, property listings, Latin America real estate, PropTech, real estate data, property search platform, online classifieds, lead generation for real estate, homes for sale, apartments for rent, real estate technology, digital marketplace, property management tools, real estate market analysis, mobile real estate app, agent services, property valuation, real estate investment, commercial real estate, residential property