Proper

Proper operates as a property technology company with a clear objective: to streamline the administrative burdens of rental management for landlords and enhance the residential experience for tenants. Founded in 2017 by Morten Krarup and Jacob Funch, the company originated from a direct need identified by Krarup while managing a co-living space. He found the process to be labor-intensive and costly, sparking the idea for a more efficient, automated solution. Krarup, with over a decade in entrepreneurship, partnered with Funch, who brought extensive experience in software and product development, to establish Proper in Copenhagen, Denmark.

The company's core offering is a software platform designed to automate the multifaceted tasks associated with property administration. This includes automating rent collection, payment reconciliation, and annual rent adjustments, which frees up significant time for property owners. The platform also manages tenant communications, sending timely payment reminders and legally compliant notices, while storing all correspondence in a centralized location to ensure information is accessible. Furthermore, Proper assists with contract and document management, digital signatures, and provides a real-time data dashboard for a comprehensive overview of a property portfolio, including vacancy insights and financial performance. This automation allows landlords to scale their portfolios without proportionally increasing their administrative headcount.

Proper's business model is structured to serve a range of clients, from individual landlords to large enterprise-level property managers. It operates primarily in Denmark, the Netherlands, and Germany, handling thousands of tenancies. The company generates revenue through its platform, which offers predictable pricing to its users. By digitizing and automating the rental lifecycle, Proper aims to reduce operational costs for landlords and provide a secure, user-friendly experience for tenants, positioning itself as a key tool for modern property management.

Keywords: property management software, proptech, landlord automation, rent collection automation, tenant management, rental administration, real estate technology, lease management, property accounting, tenant communication platform, rental portfolio management, Copenhagen, Morten Krarup, Jacob Funch, digital rent payment, property administration, real-time property data, vacancy management, automated rent adjustment, landlord software solutions