Proofmarked

Proofmarked is a web security company that has developed a platform to verify the authenticity of websites, aiming to increase trust and legitimacy on the internet. Founded in 2019 by Marco Soares, the London-based startup addresses the issue of website impersonation, such as phishing and account takeovers.

The company's core technology goes beyond standard SSL/TLS certificates by using trademark ownership rights to confirm if a URL is authorized by the brand a user intends to interact with. This creates a closed ecosystem for brands, helping them protect against impersonation and reputational damage while preventing financial losses for their customers. Proofmarked's platform is designed to make it visually obvious to the end-user whether a site is legitimate or not.

The business operates as a privately held, venture capital-backed entity and serves clients in the cybersecurity and SaaS verticals. It has received investments from entities including the European Commission, CyberSG TIG Collaboration Centre, and Reach Incubator. The company's business model is centered on providing its verification platform to businesses, helping them mitigate cybersecurity risks.

Keywords: website verification, anti-phishing, brand protection, cybersecurity, online trust, trademark verification, phishing prevention, account takeover protection, web security, SaaS, network management software, URL authorization, digital trust