Pronto Rush

Pronto Rush is a logistics technology firm focused on the last-mile delivery sector within emerging markets, starting with Brazil. The company was founded in December 2016 by Felipe 'Phil' Neuwald, who serves as CEO, Davi Neves as COO, and Olívia Paranayba as Head of Community Relationship. The venture was initiated after Neuwald returned from Silicon Valley, where he had founded an organic food delivery startup. Recognizing a gap in the Brazilian market for a technologically advanced and well-governed delivery service, he developed the concept for Pronto Rush. The business launched its beta version in January 2017 in Brasília, recording 700 deliveries in its first week.

The company operates an on-demand platform that connects local businesses with a network of motorcycle couriers for immediate deliveries. This model serves businesses that require last-mile logistics but wish to avoid the expense and complexity of maintaining a dedicated delivery fleet. Pronto Rush's target clients include establishments that are transitioning away from in-house delivery services, as well as those that previously did not offer delivery at all. The platform's value proposition includes a reduction in delivery times and costs for businesses, with claims of up to a fifty percent improvement. For couriers, the service offers increased autonomy and the potential to double their income compared to fixed-contract employment.

Pronto Rush's revenue is generated through a commission-based model. The company charges businesses a fee based on distance—specifically, 9 Brazilian Reais for every eight kilometers, plus an additional 1 Real per kilometer thereafter. Of this amount, Pronto Rush retains a 25% commission, while the remaining 75% is paid to the courier. The company distinguishes itself by not requiring monthly subscription fees, offering a pay-as-you-go service. As of August 2017, the platform had a registered base of 1,200 drivers and was serving over 100 active businesses in the Federal District, with plans for further expansion.

Keywords: last-mile delivery, on-demand logistics, Brazil, motorcycle couriers, logistics platform, B2B delivery, urban logistics, delivery-as-a-service, gig economy, courier network, emerging markets, Brasília, local business delivery, fleet outsourcing, logistics technology, mobile application, commission-based model, pay-per-delivery, Felipe Neuwald, Davi Neves