Project Wedding
Finding wedding vendors is hard In 2007, a couple started Project Wedding to tackle this problem and eventually grew it into a.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Project Wedding was established in 2007 by Srini Panguluri, a two-time Y Combinator founder, as a solution to the difficulties couples faced in finding wedding vendors. The company participated in the Winter 2006 batch of the Y Combinator accelerator program. Its primary mission was to simplify the wedding planning process, making it less stressful and more enjoyable for the over one million brides who visited the site monthly. Now part of the WeddingWire Network, Project Wedding was acquired by WeddingWire on July 11, 2011. Before the acquisition, eHarmony was also an investor in the company.
The platform operates as an online destination for wedding planning, offering a supportive community and curated editorial content. It caters to engaged couples, providing them with ideas, inspiration, and advice. The business model focused on connecting couples with local wedding professionals, generating revenue through advertising opportunities for vendors looking to reach a targeted bridal audience in a trusted setting. Project Wedding provided a comprehensive suite of tools, enabling users to find and book vendors through its online platform. The site's content was designed to appeal to the contemporary bride who is busy and seeks a centralized location for all her wedding planning needs, with a focus on personal style, creative elements, and unique details.
Keywords: wedding planning, vendor discovery, bridal community, wedding inspiration, online wedding resources, engaged couples, wedding professionals, bridal advertising, wedding planning tools, local vendors, wedding ideas, event planning, Y Combinator alumnus, WeddingWire, eHarmony