Project LooX

Sensape GmbH, established in 2015, operates at the intersection of artificial intelligence and augmented reality to redefine physical-world marketing and customer engagement. The company was co-founded by individuals including Artur Lohrer, who identified an opportunity to move beyond traditional advertising methods to more effective, technology-driven customer attraction. This initial idea has since evolved, positioning Sensape as a provider of interactive customer communication solutions.

The firm's core business revolves around developing interactive infotainment systems that utilize proprietary AI to analyze their surroundings. This technology recognizes characteristics of passersby in real-time, such as age, gender, emotions, and even objects they might be holding, allowing for personalized and dynamic interactions. Sensape serves a diverse client base, including major international brands like Paris Saint-Germain, Disney, Coca-Cola, and FC Bayern Munich, across sectors such as retail, events, and entertainment. Its business model is centered on providing these bespoke marketing and sales solutions, which aim to increase customer engagement, boost sales, and enhance brand reach through user-generated content.

Sensape's product suite is multifaceted, offering both hardware-integrated and web-based AR solutions that do not require an app. A key offering is the "Sensape Recognition Box," an AI-powered hardware module that can be integrated into existing displays or environments to make them intelligent. For clients, the company delivers experiences like virtual photo booths where fans can pose with celebrities, interactive games, and personalized product recommendations at the point of sale. These solutions are managed through a cloud-based platform, the "Phantastic Studio," which allows clients to control campaigns and analyze performance metrics, providing data on user demographics and engagement. This creates immersive brand moments designed to leave a lasting impression that isn't achievable through online shopping alone.

Keywords: augmented reality marketing, artificial intelligence, interactive advertising, customer engagement technology, digital signage, point of sale marketing, phygital experiences, brand activation, experiential marketing, computer vision, AR solutions, fan engagement, personalized marketing, retail technology, immersive experiences, user-generated content, WebAR, virtual try-on, interactive installations, customer analytics