PROGRIT
Personalized English language coaching and subscription services.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | $811k | Seed | |
| Total Funding | 000k | ||
PROGRIT Inc. is a Japan-based company specializing in English language education, primarily for business professionals. The company was founded as GRIT Inc. in September 2016 by Shogo Okada and Shuntaro Yamazaki. Okada, the CEO, previously worked at McKinsey & Company, while Yamazaki, the COO, came from Recruit. They started the company after observing how a lack of English proficiency was a barrier to business and global opportunities for Japanese professionals.
The company's main offering is a short-term, intensive English coaching service, also named "PROGRIT". This service pairs each client with a dedicated consultant who creates a customized curriculum and provides support to ensure the client completes their daily self-study, which averages 2-3 hours. The coaching focuses on establishing effective study habits rather than direct English instruction, with courses for Business English, TOEIC preparation, and beginner levels. The company also provides a corporate training service, "PROGRIT FOR ENTERPRISE," offering tailored English programs for global human resource development.
In addition to its core coaching, PROGRIT has expanded its business model to include several subscription-based applications. "Shadoten" is an app focused on improving listening skills through shadowing exercises with feedback from professionals. "Supiful" is designed to enhance speaking skills, and "DiaTalk" is an AI-powered service for practicing conversation. This combination of high-intensity coaching and lower-priced subscription services allows the company to address a wider range of the English learning market.
PROGRIT Inc. went public on the Tokyo Stock Exchange Growth Market on September 29, 2022. The company has received investments from notable figures, including soccer player Keisuke Honda, who also serves as a brand ambassador.
Keywords: English coaching, language education, business English, professional development, corporate training, language learning apps, subscription services, TOEIC preparation, shadowing, listening skills, speaking skills, AI language learning, self-study support, Japanese market, ed-tech, language proficiency
