ProfitWheel

ProfitWheel, operating as Profitwheel Data Technologies Pvt. Ltd., is a consumer intelligence SaaS company founded in 2020 and headquartered in Mumbai, India. The company was established by a team of seasoned entrepreneurs: Vivek Bhargava, a serial entrepreneur and former CEO of Dentsu's Performance Group in India; Gautam Mehra, who previously led Dentsu's data sciences and programmatic divisions; and Aman Khanna, who has a background with Nielsen. Bhargava's extensive entrepreneurial journey began in 1997 with Communicate 2, which was later acquired by Dentsu. This collective experience in digital marketing, data science, and consumer insights forms the foundation of ProfitWheel's mission.

The company positions itself as a critical bridge between adtech and martech, offering "profit-as-a-service". It operates on the principle that a small segment of a brand's customers, typically 20%, can generate a disproportionately high amount of its profits. The business model is centered around a subscription-based SaaS platform, consumr.ai, which empowers brands to unlock actionable insights from their first-party data. This service is particularly relevant in the post-cookie era, where privacy regulations like GDPR and CCPA have reshaped how brands can access and utilize consumer data. By focusing on privacy-compliant, first-party data analysis, ProfitWheel helps businesses understand their most valuable customers and then find new, similar audiences. This approach aims to improve key metrics such as Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS), ultimately driving profitability.

The core product, consumr.ai, is a consumer intelligence engine that transforms raw customer data into insightful, visualized formats. It allows marketers to upload their CRM data to discover nuanced audience interests and behaviors without compromising user privacy. The platform provides functionalities like behavioral, intent, market, and conversational intelligence, using AI and machine learning to analyze data from sources like Google, Meta, and TikTok. This enables clients, which include Fortune 100 and 500 companies in sectors like banking, e-commerce, and consumer electronics, to make more informed decisions on media buying, creative strategy, and product development. Since its founding, ProfitWheel has secured significant funding, including a $3 million seed round in October 2021 and a pre-Series A round of $1.2 million in December 2022, to fuel its product development and global expansion, particularly in the US market.

Keywords: consumer intelligence, first-party data, adtech, martech, SaaS platform, customer acquisition, ROAS optimization, data-driven marketing, audience segmentation, privacy-compliant advertising, marketing intelligence, Vivek Bhargava, Gautam Mehra, Aman Khanna, consumr.ai, customer analytics, profitable growth, digital advertising efficiency, behavioral insights, customer data platform