Profit Peak

Profit Peak provides a SaaS analytics platform designed to enhance the profitability of e-commerce businesses by offering actionable data insights. The company was co-founded in Sydney, Australia, by the husband and wife team, Carla Penn-Kahn and David Kahn. While some sources indicate a founding year of 2022, the official launch was in November 2023.

The inspiration for Profit Peak emerged from the founders' own extensive experience as e-commerce operators. For over a decade, Penn-Kahn and Kahn bootstrapped and scaled two prominent Australian online kitchenware retailers, Everten and Kitchenware Australia, leading them to successful exits. During this time, they encountered significant challenges in accurately tracking profitability due to data silos across sales, advertising, and inventory systems. Frustrated by the inability to get a clear picture of customer journey ROI and SKU-level profitability, they developed an internal tool in early 2023 to solve this problem. The success of this internal system within their own businesses validated its potential, prompting them to exit the kitchenware industry and commercialize the software for the broader e-commerce market.

The platform operates on a subscription-based business model, with monthly pricing tiers including Starter, Forecast, Enrich, and Pro. It targets e-commerce brands, particularly those using Shopify and Magento, by integrating disparate data sources into a unified dashboard. Profit Peak connects a client's sales channels, advertising expenditures, inventory data, operational costs, and customer profiles. This allows businesses to move beyond surface-level metrics like Return on Advertising Spend (ROAS) and understand true profitability by analyzing unit economics, customer lifetime value, and the performance of specific products and marketing campaigns. The platform aims to provide a single source of truth, enabling data-driven decisions that improve operating margins and cash flow.

Functionally, Profit Peak can be installed in about 15 minutes, collecting first-party data layers directly from the store. Clients can upload their profit and loss statements to incorporate fixed and variable costs, allowing the software to analyze profitability across the entire inventory. Key features include tools for advertising optimization, inventory forecasting, influencer performance tracking, and customer behavior analysis. By offering a comprehensive view, the platform helps businesses identify which ad channels are most effective, which products are underperforming, and which customers are most valuable, ultimately guiding more efficient allocation of capital and marketing resources.

Keywords: e-commerce profitability, SaaS analytics, data insights, Carla Penn-Kahn, David Kahn, retail analytics, inventory optimization, advertising ROI, customer lifetime value, unit economics, Shopify analytics, Magento analytics, digital advertising optimization, profit optimization, e-commerce financial analysis, cash flow management, direct-to-consumer analytics, retail tech, marketing attribution, business intelligence