Proenza Schouer
A New York based luxury fashion brand--sold in many of the most exclusive retailers worldwide, including Barneys, Bergdorf, and, Collette.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| investor | €0.0 | round | |
| N/A | N/A | Growth Equity VC | |
| Total Funding | 000k | ||
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Proenza Schouler is a New York-based luxury womenswear and accessories brand established in 2002. The company was founded by Jack McCollough and Lazaro Hernandez, who met as students at the Parsons School of Design. The brand's name itself is a fusion of their mothers' maiden names. Their journey began when their collaborative senior thesis collection was purchased in its entirety by Barneys New York, a launch that immediately positioned them within the high-fashion landscape.
The firm targets fashion-forward, urban women, typically aged between 25 and 39, with a significant disposable income. The business operates in the premium apparel and accessories market segment, generating revenue through the sale of its products via a direct-to-consumer model on its website, its flagship stores, and a global network of over 350 high-end retailers and department stores like Bergdorf Goodman, Saks Fifth Avenue, and Nordstrom. The company's estimated annual revenue is approximately $58.9 million.
Proenza Schouler's product lines include ready-to-wear apparel, handbags, footwear, and other accessories. A significant milestone was the launch of their first handbag collection in 2008, which featured the now-iconic PS1 satchel. This product became a signature item, embodying the brand's philosophy of wearable luxury. Building on this success, a footwear collection was introduced in 2012. In 2019, the company diversified its offering by launching Proenza Schouler White Label, a more casual and accessible line derived from the main collection's design principles. The brand is defined by its synthesis of craftsmanship, attention to detail, and a sense of refined ease, often drawing inspiration from contemporary art and youth culture. This approach has earned McCollough and Hernandez numerous accolades, including five CFDA awards.
Keywords: luxury fashion, womenswear, ready-to-wear, designer handbags, American fashion, New York fashion, accessories, footwear, Jack McCollough, Lazaro Hernandez, PS1 bag, Proenza Schouler White Label, luxury apparel, high fashion, contemporary design, urban style, designer shoes, American designers, CFDA awards, modern luxury