ProcessGold

ProcessGold, a Dutch-based firm, emerged as a significant player in the process mining software sector before its strategic acquisition by UiPath in October 2019. The company was co-founded by Christiaan Esmeijer and Roel Vliegen. Their journey began when they identified a market need for more user-friendly and effective process mining tools while working as OEM vendors in the space. This realization led to the creation of ProcessGold, which officially launched after a merger between ProcessGold and MagnaView in October 2016. Vliegen, a TU/e alumnus, and his partner at MagnaView, Erik-Jan van der Linden, had been developing data visualization and process mining technology in collaboration with the Eindhoven University of Technology since 2005. Esmeijer, with his background as a BPM consultant, brought a deep understanding of the technology's potential to revolutionize business operations.

The firm's core business centered on its enterprise-ready development and operations platform for professional process mining. This software was designed to analyze and visualize business processes by using digital footprints from various IT systems. By doing so, it provided organizations with a clear understanding of their operational workflows, enabling them to identify inefficiencies, bottlenecks, and areas for improvement. The platform catered to large enterprises and global consulting firms, including prominent names like Deloitte, KPMG, EY, Porsche, Philips, and Aegon. Its business model was based on licensing its powerful software, which featured a proprietary layout algorithm called 'Tracy' for faster and more stable process graph rendering, especially with large datasets. This technology gave clients the ability to continuously monitor their processes, analyze variants, and track key performance indicators through personalized, interactive dashboards.

The acquisition by UiPath, a leading Robotic Process Automation (RPA) company, marked a pivotal milestone for ProcessGold. This event created a powerful synergy, combining ProcessGold's deep process understanding capabilities with UiPath's action-oriented automation technology. The integration allowed for an end-to-end solution where businesses could not only discover and analyze their processes but also directly automate them using RPA. Following the acquisition, the ProcessGold solution was rebranded as UiPath Process Mining and became a key component of the UiPath Platform, specifically within the UiPath Explorer product family. This strategic move provided ProcessGold's technology with access to UiPath's extensive global sales and marketing network, aiming to accelerate the adoption of process mining at a larger scale.

Keywords: process mining, robotic process automation, data visualization, business process improvement, enterprise software, UiPath, operational efficiency, workflow optimization, data analytics, business intelligence