ProBueno

ProBueno emerged in 2013 as a charitable fundraising platform designed for the social web, founded by MIT alums Gordon Jen and Aigerim Shorman.

The company introduced a novel model for philanthropy, enabling individuals to offer their professional skills and personal talents in exchange for direct donations to a charity of their choice. This peer-to-peer marketplace for social good allowed users to set up offerings such as critiquing a resume, providing a music lesson, or offering industry-specific career advice for a specified donation amount. The platform's goal was to convert individual abilities into tangible support for non-profit organizations.

The business operated by facilitating these transactions, where the service provider was the individual talent and the client was anyone looking to learn a new skill or receive a service while contributing to a cause. ProBueno's revenue model was structured to support its operations while maximizing the funds directed to the designated charities. The platform gained initial media attention upon its launch; however, public information and online presence for ProBueno have ceased since its founding year, and the founders have moved on to other ventures. Aigerim Shorman later co-founded Triptrotting/Wist and currently serves as a VP at Meta, while also being an active angel investor.

Keywords: charitable fundraising, peer-to-peer donation, skills for charity, micro-volunteering, social giving platform, online philanthropy, talent donation, non-profit fundraising, cause-based marketplace, Gordon Jen, Aigerim Shorman, MIT entrepreneurs, charitable services, social impact, skill-based donation