Pro Platforms
Developing tools for contractors, homeowners, banks, and other stakeholders in the residential and construction industries.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
* | $4.7m | Early VC | |
| Total Funding | 000k | ||
Pro Platforms, Inc. operates as a fintech and software-as-a-service (SaaS) company targeting the construction and home improvement industries. Founded in 2022 by Santo J. Leo, Blake Virgilio Carter, Jana Houston, and Jake Ricca, the Boca Raton-based firm aims to digitize operations for contractors, homeowners, and other stakeholders within the estimated $1.5 trillion U.S. construction sector. The company has secured $4.7 million in funding from investors including Aperture VC, Social Leverage, GS Futures, and Hustle Fund.
The core of Pro Platforms' offering is Construct CRM, an operating system designed to be a one-size-fits-all solution for home improvement contractors across various trades. This platform provides tools for customer acquisition, sales and project management, scheduling, invoicing, and collections, aiming to automate and streamline contractor workflows. The company claims that its system can reduce manual process time for contractors by approximately 20%. The business model is primarily subscription-based, with an annual fee of $999 for its CRM, with plans to introduce a freemium version. The target client is typically a small to mid-sized construction business with five to 15 employees and around $1 million in annual revenue.
Beyond the CRM, Pro Platforms is expanding its services into financial technology. The company facilitates specialty home improvement financing options for projects managed through its platform. It has also launched Homepro Pay, a treasury management service that functions as a business bank account, offering cashback on construction-related spending. This positions the company as a multifaceted platform that integrates operational management with financial services, creating a more cohesive ecosystem for its users. The company's strategy involves providing its CRM to contractors, which then facilitates online ordering exclusively through partner distributors, aiming to create a competitive moat through deep integration.
Keywords: construction technology, fintech, home improvement software, contractor CRM, project management software, SaaS, building materials e-commerce, construction finance, residential construction, subcontractor software, field management, invoicing software, proposal generation, construction payments, treasury management, Pro Platforms, Construct CRM, Homepro Pay, Santo J. Leo, contractor operating system