PRNEWS.IO

PRNEWS.IO operates as a global marketplace for sponsored content, connecting brands with media outlets for the publication of native advertising and sponsored posts. The company functions on a service-as-a-product (SaaP) model, providing fixed pricing for placements and eliminating the need for long-term agency retainers. This structure caters to a diverse clientele, from small and medium-sized businesses to large enterprises, allowing them to purchase guaranteed media placements on demand. Revenue is generated by facilitating these transactions between brands and a vast network of over 100,000 news websites across approximately 190 countries. Publishers monetize their platforms by setting their own rates for content placement, and PRNEWS.IO handles payment processing and quality control.

The company's history began in 2005 when Ukrainian entrepreneur Alexander Storozhuk founded its predecessor, B2Blogger.com, a newswire distribution service. Observing an evolving client need for more than just press release distribution, Storozhuk, along with co-founder Alex Nigmatulin, transformed the service into a marketplace for sponsored content. This pivot led to the creation of PRNEWS.IO. A significant milestone occurred in 2018 when the company was established in Estonia, leveraging the country's e-Residency program to expand into European markets. The firm has reported paying out millions to media outlets, with $1.8 million distributed in 2022 alone. For the fiscal year ending December 31, 2023, the company reported revenues of approximately €2.33 million.

Founder Alexander Storozhuk's journey in digital media began in 2004 while still a university student, where he developed a news distribution system. With over two decades of experience in news technology and marketing, his background directly informed the creation of a platform designed to solve the practical challenges of media outreach for businesses. Co-founder Alex Nigmatulin, the Chief Marketing Officer, brought over 15 years of experience in marketing and digital communications, which was instrumental in the platform's international expansion. Storozhuk utilized Estonia's e-Residency program to establish PRNEWS OÜ and scale the business globally, eventually moving to Estonia under a startup visa in 2019 and later to Miami in 2025 with an O-1 visa to further the company's growth.

The platform serves as an all-in-one tool for creating and distributing sponsored content. Clients can browse a catalog of over 100,000 publications, filtered by language, country, niche category, and various SEO metrics like Domain Rating and traffic statistics from sources like SimilarWeb and Ahrefs. This allows brands to select media outlets that best fit their target audience and campaign goals. For agencies, the platform offers features like parent-child account linking for managing multiple clients, team collaboration tools, and a centralized balance system to streamline financial management. A PRO subscription provides access to advanced tools, including a bulk site checker for competitive analysis and access to publications in sensitive niches.

Keywords: sponsored content, native advertising, media marketplace, content marketing, public relations, brand awareness, PR platform, media placement, digital PR, press release distribution, guaranteed media, news websites, content distribution, media outreach, publisher monetization, corporate communications, SEO link building, online visibility, global PR, brand storytelling