PrivacyCloud

PrivacyCloud, founded in Madrid, Spain, in 2018, develops cloud-based technology focused on data privacy management. The company was established by Sergio Maldonado, a dual-qualified lawyer with an extensive background in IT and Internet law, who has also founded other ventures like Divisadero (now Merkle Spain) and Sweetspot. This legal and entrepreneurial expertise reflects the company's core mission to address the growing complexities of data privacy and regulatory compliance. In October 2019, PrivacyCloud secured an undisclosed amount of funding from investors including BBVA New Digital Businesses and ILP Abogados.

The firm operates in the systems and information management industry, providing tools that empower end-users to control how businesses utilize their personal data for marketing and commercial purposes. This positions PrivacyCloud at the intersection of marketing, data, and technology, catering to a market increasingly shaped by regulations like GDPR and the California Consumer Privacy Act (CCPA). The business model centers on offering solutions that help people, marketers, and publishers manage data, effectively turning privacy and compliance into a business advantage. PrivacyCloud provides a platform designed for scalable privacy compliance across different regions, featuring tools for website scanning, consent banner creation, and management of third-party cookies.

The service includes a consent management platform that allows organizations to seek and audit website visitor consent, ensuring compliance with global privacy laws while aiming to maximize marketing results. Key features include detailed consent records with audit trails, which notably do not store personally identifiable information, balancing user privacy with corporate compliance needs. For its enterprise clients, the platform aims to create a single source of truth for marketing privacy, enabling governance through auditing and protection against security threats via role-based access controls. The company also produces educational content, such as the "Masters of Privacy" podcast, which explores topics at the crossroads of technology, marketing, and data privacy, further establishing its thought leadership in the field.

Keywords: data privacy management, consent management platform, GDPR compliance, CCPA compliance, privacy engineering, marketing technology, data governance, cloud privacy, user data control, regulatory technology, Sergio Maldonado, data protection, privacy-preserving technologies, consumer privacy, enterprise data security, audit trails, third-party cookie management, data compliance solutions, privacy by design, information management